Creating a Lifestyle Brand with Hannah Herrig

Mike sits down to discuss the process of creating a lifestyle brand and the importance of brand standards with design sensation and Cyberdogz team member, Hannah Herrig! Although she’s young in the industry, she’s wise beyond her years and wicked talented in all aspects of design, branding, photography, video, etc., and understanding how it all works together to make brands stand out.


  • Having a design background – 3:10
  • Creating a lifestyle brand – 3:59
  • Using primary colors as a designer – 11:35
  • Balancing the priorities of the brand – 14:10
  • Brands are meant to evolve – 15:29
  • Prioritizing photography – 20:36
  • Having things make sense – 23:26
  • What a solid style guide should be – 27:07

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