How To Create Value With Your Brand with Kate Dileo

Brand geeks unite! Fellow marketer, entrepreneur, and brand lover Kate Dileo joins the podcast! Mike and Kate talk about their deeply rooted belief that brand is the path of least resistance to revenue. Solid and authentic branding will deliver a message that resonates with YOUR audience and ultimately make a significant impact on your company’s financial growth.


  • Evoking sense of nostalgia: the heart of great branding
  • Why own an authentic brand that sparks inspiration
  • Writing a straightforward and crisp brand narrative
  • Sticking out of the sea of sameness from your competitors
  • Like attracts like: Not everyone will like you
  • The three core components of brand messaging

Episode Resources

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Check out this episode!