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As business owners, your website is a virtual shop window that impacts your first impression on potential customers. Ensuring visitors have the best possible experience while on your site could mean the difference between a customer making a purchase or leaving without interaction. User experience (UX) is integral to any website, focusing on how users interact with websites, apps, and other digital products.
Read on for tips on how to improve user experience on your website.
What Is User Experience?
User experience (UX) is a user’s overall interaction and impression of a website, application, product, or service. It is based on how users perceive the usefulness, ease of use, and pleasure of interacting with a digital product. A good UX design is simple and delivers an enjoyable customer experience.
A website user experience is created through various elements, from the color palette or font choice to the design and usability of the website. All these elements should be considered when creating a website that provides an enjoyable end user experience.
Why Is Website User Experience Important?
User experience is essential for the success of web pages. When done poorly, products or services will not appeal to potential customers and can cause them to leave the website quickly.
Here’s what studies say:
- 55% of users reportedly spend up to 15 seconds or less on a website before navigating away.
- Slow-loading websites frustrate customers, as 40% of users exit immediately.
- Studies show that 94% of users do not trust sites that look bad and have poor designs.
Is UX Design and User Interface Bringing More Conversions and Better Experiences?
As potential customers navigate a website, their experience will encourage them to purchase or push them to go elsewhere.
User experience websites that utilize UX designs effectively create an inviting atmosphere allowing customers to explore products and services easily. This results in higher conversion rates due to the quality of experiences offered. According to user experience research, a good user interface design could increase your website’s conversion rate by 200%.
Can User Journey Impact SEO?
The goal of every brand is to appear at the top of search results. Creating a well-designed user experience improves your business’s online presence and places your site at the top of search engines. Google’s algorithms constantly evolve to provide users with the best experience possible. Hence, websites should focus on delivering an excellent user experience to rank higher.
13 Tips to Improve a Website’s User Experience Design
Here are some design tips for websites:
1. Everything Begins With User Research
Research on the target audience should be included in your UX research and UX design process to help you understand what they need from your website. It’s a process of collecting, organizing, and analyzing data that gives insights into helping your UX designers in improving user experience.
You can use surveys, interviews, and analytics to understand how users interact with your website. This data will help you identify areas for improvement that would otherwise go unnoticed.
2. Make Navigation Easy To Use
Easy navigation can also improve the user experience when they find the information they need quickly and efficiently. Ensure your navigation is intuitive and organized logically, so visitors don’t get lost or overwhelmed by too many choices.
3. Be Consistent and Professional
Keeping your website professional and consistent in design, branding, tone of voice, and messaging is vital. This helps create a cohesive visitor experience that reflects positively on your brand.
4. Whitespace Is Your Friend
Adding whitespace to your website can make it look more organized and easier to navigate. It can be used to separate sections, break up texts, and highlight important content. Remember not to go overboard with whitespace, as too much of it can make your website seem empty or unappealing.
5. Use Of Calls To Action (CTAs)
CTA is a sentence or phrase used to encourage users to take action. They direct users toward certain pages or get them to complete a task. Place calls to action on the most important parts of your website to maximize their effectiveness. CTAs could be in the form of buttons, banners, or links.
6. Ask for Customer Feedback
Consider adding a survey on your website that allows customers to rate their user experience. Through surveys, you give them an avenue to explicitly express what they would like to see improved or changed on your web page.
7. Keep Content Fresh
Your website should be regularly updated with fresh and relevant content to keep users engaged and coming back for more. Consider adding new blog posts, videos, or other forms of content regularly. This will help your website appear more relevant and increase the chances that visitors will return.
8. Fast Page Loading Time
Page loading time on your web page is a key factor in how your website visitors interact with and perceive it. According to MarketingDive, 53 percent of mobile device users are likely to abandon the page after waiting more than three seconds. Try lazy loading, optimizing images, and compressing files.
9. Provide Easy Access to Support
Make sure visitors can easily contact support or find answers to their questions with a simple FAQ page or customer service contact form. Remember to monitor customer feedback on social media and other channels as well.
10. Differentiate the Hyperlinks
Hyperlinks can be a great way to improve a website’s user journey. Differentiating them from the text will help make them more visible and appealing to readers.
Use a color that compliments the site’s overall design to draw visitors’ attention and entice them to click on links that lead to more information. Position hyperlinks in areas that are easy for users to access, such as near headings or in the main body of text.
11. Make Your Website Responsive and Mobile-Friendly
More than half of all web traffic today comes from mobile phones, so if your website is not mobile-friendly, you could lose out on a huge slice of potential customers.
For the best mobile experience for users, make your web application more responsive by providing the same information found on a desktop site but optimized for mobile devices.
12. Test Your Website Regularly
Testing ensures that your website works as expected and provides users with the best experience possible. Use tools such as Google’s PageSpeed Insights to find areas of improvement and test on different browsers and devices before launching any changes.
13. Make Security a Priority
Security should be a priority for any website, especially if you plan to collect personal information from users. Ensure that your website is free from malware, has an SSL certificate, and uses other security best practices to protect user data.
You can increase leads and conversions by improving your website’s user experience while establishing better relationships with your visitors. While making these changes may take time and effort, the long-term benefits are worth it.