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Photography is one of the most important tools for building a strong brand in today’s digital world. From engaging social media posts to inspiring website galleries, professional photography captures the essence of your business and helps you stand out from the crowd. The question is, in what ways does photography help brands?
Understanding the importance of brand photography will give you an edge over your competitors, regardless of how big or small your company is.
What Is Brand Photography?
Brand photography is a professional collection of great photos that captures the unique identity of your business. It typically includes product shots, lifestyle, and profile images connected to the company’s mission and values. This type of imagery is often used for marketing materials like websites.
A professional brand photographer works to help business owners showcase their brands visually. As a business owner, choose a photographer who understands your business’s mission and can capture visuals that are “on brand” or accurately represent your company.
A professional photographer should be able to create cohesive images across multiple platforms so that you have a consistent look from website to print materials to social media campaigns. Additionally, make sure to choose a photographer who is familiar with the style that you are looking for, whether it be bright and airy, dark and moody, or vintage-inspired.
What Makes Brand Photography a Powerful Business Tool?
Brand photography is a powerful business tool because it allows businesses to tell their story in a visually captivating way. Professional photos show clients and customers the unique aspects of your brand that cannot be expressed in words alone.
Brand photography helps potential clients to connect emotionally with your business, leading to greater engagement and loyalty. Also, using high-quality images gives customers a sense of trustworthiness and builds credibility for your brand. By incorporating smart and creative visual elements into your marketing efforts, you can deepen customer relationships and build a strong base of loyal followers.
Data from MDVAdvertising reveals that only 10% of information is remembered three days after hearing it. Adding a picture increases recall by 65%. Additionally, statistics from Justuno indicate that 93% of consumers consider visual content the most important deciding factor. This means that integrating visuals into your marketing campaigns can help you reach more potential customers and build a larger customer base.
Why Is Photography Important for Positioning Your Brand on the Market?
Here are five ways professional brand photography can help you present your brand and make a lasting impression on potential customers:
#1: Professional Brand Photography Gives Your Customer a First Impression
Professional brand photography gives a customer a great first impression in milliseconds. If done correctly, it can create an immediate connection with potential customers, which is invaluable in the highly competitive landscape of modern business.
Good branding photos not only showcase your attention to detail and aesthetics but also demonstrate brand consistency, which builds trust with potential customers.
#2: Professional Branding Photos Tell a Brand Story
A professional branding session might only take a few photos, but as the old saying goes, “a picture speaks a thousand words.”
A professional photographer will know how to tell your story in each image. It is what people remember about you and your company. While some think any camera will do, other business owners hire branding photographers to ensure they establish recall in their customers’ minds.
Professional photographs can be used to express yourself and what you stand for without saying a word.
#3: Poor Photography Can Ruin Your Brand’s Reputation
Poor photography can greatly impact how potential clients interpret your business, whether big or small.
Unappealing images, blurry photos, or bad lighting can cause you to lose sales, as they will not be pleasing to the eye. Investing in quality visuals is crucial, as customers are often first driven by looks before deciding if they want to purchase.
#4: Professional Brand Photos Can Increase Your Conversion
Professional brand photos can significantly impact conversion due to their enhanced customer experience.
High-quality images make potential customers feel at ease, as if they already trust in the product’s quality, making them more likely to make that purchase.
#5: Personal Branding Photography Is a Part of Your Marketing Strategy
Your content marketing strategy should include personal branding photography to help you show your customers who you are and foster an emotional connection with your brand.
By putting a face to a name and allowing people deeper into your world, you create a more meaningful connection with the people that matter most: your customers.
Where Can You Use Brand Photos?
There are countless ways to use high-quality brand photos in marketing. Here are some:
- Social Media Pages (Facebook, Instagram, Twitter)
- Newspaper
- Magazine
- Online Blog Post
- Food Advertisements
- Email Newsletter
- Business Card
- Company Website
- Photography Business Ads
- Billboards
How Can You Repurpose the Images and Use Them on Different Platforms?
To use your images on different platforms, you will need the following:
Graphic Design Software
For starters, Adobe tools like InDesign, Illustrator, and Photoshop offer immense image editing power and will help build dynamic creatives with loads of impressive features. If those programs seem too complicated for your skill level, Canva is an easier solution for beginners. It is an online platform that contains design elements to make high-quality visuals.
Knowledge of Optimum Images Sizes on Each Platform
Optimum sizes differ from platform to platform. Understanding this can make a massive difference in visual presentation and engagement. It will give consistent quality to all your pictures across all your channels and create the kind of reliable brand imprint needed to keep followers engaged and interested in your posts.
For example, the dimensions of an Instagram story are very different from those of an image posted directly on Twitter. Similarly, the recommended size for a YouTube video thumbnail is 1280 x 720 pixels and 820 x 312 pixels for a Facebook Cover Photo on a desktop.
A Creative Mindset
Repurposing images is a great way to stretch your creativity and get the most out of your content.
Think outside the box and explore how to use existing material in new ways that work across different platforms. You can try reshaping existing content, reusing stock imagery, creating customizable templates, and more.
As you gain experience repurposing your images, you may come up with ideas you might not have thought of before.
Conclusion
Photography is more important for brands nowadays because it helps businesses build a strong visual identity, engage customers, and tell their stories. A professional photographer can help brands create high-quality photos that attract and engage customers. If you are not using photography as part of your brand-building strategy, now is the time to start.