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Cards on the table? Social media isn’t easy! From finding the right platforms to knowing what to share and when, social media can make you feel like you’re stuck chasing your own tail. To add insult to injury, everyone has an opinion on what makes a great social media strategy. The truth is, there are no hard and fast “rules” when it comes to marketing your brand. Every strategy is different. With that in mind, we’re demystifying six common social media myths to help you create a strategy that helps your brand flourish.
6 Social Media Myths to Forget
Myth: My Company Isn’t Social Media Friendly
This couldn’t be further from the truth! Regardless of what service you provide or products you sell, there’s a social media platform for you. The trick is to find which one(s) will benefit your business the most. First, identify where your audience hangs out and the type of content they engage with. Then, tailor your content to fit the platform.
Myth: You Need to Be on Every Platform
Social media management is more than just having an account. It’s actively engaging with your audience and sharing your brand message by posting consistently and responding to comments and messages. Managing too many social media platforms at once hinders your ability to interact effectively with your audience and you won’t have very good results. Don’t bite off more than you can chew! Instead, focus on quality over quantity; go all-in on two or three of the platforms most popular with your audience.
Myth: My Brand Doesn’t Need Social Media
In 2019, PEW Research Center showed that 90% of young adults (18-29) and 77% of adults (30-40) use social media. In addition, next to email social media is the second most effective way to retain customers. Not having a social media presence means you’re missing out on one of the easiest and most efficient ways to get in front of your audience.
Myth: The Size of My Audience Matters
The number of social media followers you have can offer social proof, but it doesn’t necessarily mean you’re successful. The real measure of success is how engaged your audience is. Sure, having 10k Instagram followers is impressive but a small account can be just as successful if not more than a large account with a large following.
Myth: I Can Share the Same Content on All Platforms
Using one piece of content on all your social media platforms saves time but it’s not an effective strategy. Each social media platform serves a different purpose. To get the maximum benefit of each, you need to tailor your content to that specific platform. LinkedIn is the ideal platform for sharing professional B2B content while on the flip side, Instagram is great for sharing branded graphics and images that appeal to a younger audience.
Myth: Social Media Has Immediate Results
It’s a marathon, not a sprint! Don’t expect to start generating leads or increasing sales right out of the gate. The point of social media is to build and interact with your audience, create brand awareness, and direct traffic to your website. As you build brand loyalty, your brand reputation will increase and lead to results.
No Two Strategies are Alike
Keep in mind, what works for one brand may not work for another. Pay attention to your audience and how your social media strategy is performing. Worst case scenario? You make a few adjustments along the way!
Need help nailing down your social media strategy? Cyberdogz can teach you some new tricks and have you running with the big dogz in no time! Contact our team to get started.